Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
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Bereft by global risks and uncertainties, leaders in the fashion industry will need to pay careful attention to macroeconomic and political issues in the regions where they produce and sell their products in the year ahead. They will need to develop risk mitigation strategies that can be implemented quickly as conflicts, fiscal policies, and government regulations evolve. Additionally, they will need to think critically about where they operate, looking beyond top-line growth potential when evaluating new and existing foreign markets. Brands can no longer plan on complete political neutrality as their global customer bases become more connected and outspoken.
In 2023, consumers will be unpredictable and fickle. Brands will need to consider carefully the factors that affect shopping behaviors and respond accordingly. Even as many customers reduce spending, brands have an opportunity to keep customers engaged through, for example, rental channels and off-price retailers. But these strategies will require careful execution to ensure that margins and brand reputations are protected. At the same time, brands will need to update their merchandising and design approaches to reflect shifting ideas around gender lines in fashion and dress codes. Daily office attire will become more casual, and special-occasion dress will become bolder.
Still, there are silver linings among the clouds. While the crisis has visited a devastating impact on businesses and jobs, it may also have accelerated responses that can lead to positive outcomes. Indeed, many fashion companies have taken time during the crisis to reshape their business models, streamline their operations, and sharpen their customer propositions.
The bottom line? The coming year will be tough, as the digital shakeout gathers pace, customers demand more on sustainability, and slower growth puts pressure on margins. However, there will be opportunities. Brands that can align with the dominant trends and continue to innovate are most likely to ride the challenges and emerge ahead of the pack.
There is general agreement that 2016 was one of the most challenging years the fashion industry has ever seen. But we are now detecting glimmers of hope: executives report optimism (even amid uncertainty), and the McKinsey Global Fashion Index forecasts industry sales growth to nearly triple between 2016 and 2018, from 1.5 percent to between 3.5 and 4.5 percent. Emerging markets remain a crucial source of this growth; indeed, in 2018, for the first time, more than half of apparel and footwear sales will originate outside Europe and North America.
Product categories are expected to grow in line with the overall industry average, but the biggest winners will be those companies with coherent channel strategies and clear value definitions. Athletic wear is set to become the absolute category champion, maintaining 6.5 to 7.5 percent sales growth, although it will be unable to reproduce the double-digit growth of the past. The affordable-luxury segment seems likely to continue benefiting from consumers trading down from luxury, while signs point to the continued growth of the value segment as large global players expand internationally.
There's no doubt that creating their own clothing has done very well for some musicians. That said, there are a load more that have started clothing lines which haven't done very well at all! In fact, many have ended up taking money out of musician's pockets, as the upfront costs of making clothes couldn't be recouped. Not only does this mean that it's a financial risk to start a clothing line, but it's also not something that just any musician can get into.
So think, what can be the thing that sets your clothes apart from all the other brands out there, regardless if they were made by other musicians or not? Get this down and you've already given yourself a better chance of doing well with your clothing line then a lot of other musicians.
While this isn't essential for creating a clothing line, having a large fan base in place can help you get your brand out there quicker then if you didn't already have an existing fan base. This fan base will not only be good for buying the initial pressing up of your garments, but they will also help with word out mouth promotion, as well as help you see if there is a need for what you have to offer.
So, should you start a clothing line as a musician? Well only if you've a great idea to make you stand out from the crowd, and ideally if you've enough fans to help push your initial launch and get your clothing out there. While this second point isn't highly essential as you can get your clothes out there in other ways, it's a great way to recoup initial costs, and a great way to get word of mouth promotion out there from happy customers.
The Posh Sophisticate clothing line is suitable for women of all ages and body types. No matter what status level or background, there is a professional look suitable and affordable for any female. The Posh Sophisticate clothing line can be found at major retail department stores around the United States.
The business of fashion proved to be intimidating, but Marla continued to pursue her passion. She moved to New York in 2010 and rented a small studio loft where she could focus her attention on designing and branding her clothing line.
The industry will also benefit from rising disposable income and increased consumer confidence; it will also be aided by downstream apparel manufacturing industries. As consumers demand trendier yet reasonably priced items, department stores will continue collaborating with designers to create product lines with mass appeal.
The advertising agency has also been tasked with launching an aggressive social media platform for Posh Sophisticate. The clothing line will have a Facebook, Twitter, and Instagram account with professionally photographed images and posts. There will be a number of sponsored Facebook and Instagram posts.
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Log in.\\\\n \\\\n \\\\n\\\",\\\"path\\\":\\\"\/pages\/dtc-index-fashion-apparel\\\",\\\"pathMatch\\\":\\\"exact\\\",\\\"discountCode\\\":\\\"\\\",\\\"discountMessage\\\":\\\"\\\",\\\"discountUrl\\\":\\\"\\\",\\\"deliveryFrequency\\\":\\\"Monthly\\\",\\\"limitAccessType\\\":\\\"page\\\",\\\"discountCodeText\\\":\\\"\\\",\\\"discountPercentage\\\":\\\"\\\",\\\"discountAmount\\\":\\\"\\\",\\\"elementRestrictType\\\":\\\"url\\\",\\\"bucketCategory\\\":\\\"tags\\\",\\\"bucketCategoryValue\\\":\\\"\\\",\\\"discountCodeDetails\\\":\\\"\\\",\\\"membershipName\\\":\\\"DTC Index\\\",\\\"rule\\\":\\\"element\\\",\\\"selector\\\":\\\"body.template-page\\\",\\\"message\\\":\\\"\\\\n \\\\n \\\\n Members Only\\\\n You've reached the DTC Index, our members-only database of ecommerce benchmarks.\\\\n Sign up now to get access to 27 key metrics across 300+ brands:\\\\n Get the Data\\\\n Already a member? Log in.\\\\n \\\\n \\\\n\\\",\\\"path\\\":\\\"\/pages\/dtc-index-food-beverage\\\",\\\"pathMatch\\\":\\\"exact\\\",\\\"discountCode\\\":\\\"\\\",\\\"discountMessage\\\":\\\"\\\",\\\"discountUrl\\\":\\\"\\\",\\\"deliveryFrequency\\\":\\\"Monthly\\\",\\\"limitAccessType\\\":\\\"page\\\",\\\"discountCodeText\\\":\\\"\\\",\\\"discountPercentage\\\":\\\"\\\",\\\"discountAmount\\\":\\\"\\\",\\\"elementRestrictType\\\":\\\"url\\\",\\\"bucketCategory\\\":\\\"tags\\\",\\\"bucketCategoryValue\\\":\\\"\\\",\\\"discountCodeDetails\\\":\\\"\\\",\\\"membershipName\\\":\\\"DTC Index\\\"]\",\"formFieldsJson\":\"[\\\"label\\\":\\\"First Name\\\",\\\"type\\\":\\\"text\\\",\\\"required\\\":true,\\\"visible\\\":true,\\\"label\\\":\\\"Last Name\\\",\\\"type\\\":\\\"text\\\",\\\"required\\\":true,\\\"visible\\\":true,\\\"label\\\":\\\"Email Address\\\",\\\"type\\\":\\\"text\\\",\\\"required\\\":true,\\\"visible\\\":true,\\\"label\\\":\\\"Website URL (optional)\\\",\\\"type\\\":\\\"text\\\",\\\"required\\\":false,\\\"visible\\\":true]\",\"savedSearchId\":\"gid:\/\/shopify\/SavedSearch\/2374225133814\",\"savedSegmentSearchId\":\"gid:\/\/shopify\/Segment\/472735252726\"]", "memberOnlySellingPlansJson": , "nonMemberOnlySellingPlansJson": , "widgetEnabled": true, "showTooltip" : true, "sortByDefaultSequence": false, "showSubOptionBeforeOneTime": false, "showStaticTooltip": false, "showAppstleLink": false, "sellingPlanTitleText" : "sellingPlanName (sellingPlanPrice\/delivery)", "oneTimePriceText" : "price", "selectedPayAsYouGoSellingPlanPriceText" : "price", "selectedPrepaidSellingPlanPriceText" : "pricePerDelivery", "selectedDiscountFormat" : "SAVE selectedDiscountPercentage", "manageSubscriptionBtnFormat" : "Manage Membership", "manageSubscriptionUrl" : "apps\/memberships", "appstlePlanId": 4, "showCheckoutSubscriptionBtn": true, "priceSelector": "#ProductPrice", "landingPagePriceSelector": "", "quickViewClickSelector": "", "badgeTop": "", "pricePlacement": "BEFORE", "disableLoadingJquery": false, "enableMessagingForNonMembers": "false", "nonMemberMessaging": "Please login to avail the membership perks.", "showMembershipBanner": "true", "showDiscountWidget": "false", "discountBadgeImageLink": "", "widgetBadgeImageLink": "", "productPagePriceDescriptionBlockPriceSelector": "", "productPagePriceDescriptionBlockParentSelector": "", "priceBlockSelector": "", "parentSelector": "", "css": "appstle_membership_widget": "margin-top": "" , "margin-bottom": "", , "appstle_membership_wrapper": "border-width": "", "border-color": "", , "appstle_circle": "border-color": "", , "appstle_dot": "background-color": "", , "appstle_select": "padding-top": "", "padding-bottom": "", "padding-left": "", "padding-right": "", "border-width": "", "border-style": "", "border-color": "", "border-radius": "", , "tooltip_subscription_svg": "fill": "", , "appstle_tooltip": "color": "", "background-color": "", , "appstle_tooltip_border_top_color": "border-top-color": "", , "appstle_membership_final_price": "color": "", , "appstle_widget_text_color": "color": "", , "appstle_selected_background": "background": "transparent", , "customCSS": "", "customerPortalCss": "* font-family:Poppins-Regular,Helvetica,Arial,Verdana,sans-serif;\n.app-main.appstle-customer-portal \n padding-top: 32px;\n\nh2, h2 *, .d-flex div \n color: #000;\n font-size: 32px;\n font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif;\n font-weight: 400;\n line-height: 1.4;\n\n.d-flex div \n font-family: Poppins-Regular,Helvetica,Arial,Verdana,sans-serif;\n text-transform: uppercase;\n color: #355f72;\n font-size: 18px !important;\n\n\n.app-main.appstle-customer-portal .card \n background-color: #fff;\n border-radius: 2px !important;\n border: 2px solid #ebe1f1;\n box-shadow: none !important;\n\n.app-main.appstle-customer-portal .card .card-header \n border-radius: 0 !important;\n background: #1c3041 !important;\n padding: 0 24px !important;\n justify-content: left !important;\n\n.app-main.appstle-customer-portal .card .card-body padding: 24px; font-size: 18px; \n.app-main.appstle-customer-portal .card .card-body .col-md-4 display: none; \n.app-main.appstle-customer-portal .card .card-body .col-md-8 max-width: 100%; width: 100%; flex-basis: auto; \n\n.app-main.appstle-customer-portal .card .card-body .appstle_sub-title font-size: 24px; letter-spacing: 1px; margin-bottom: 24px;\n.app-main.appstle-customer-portal .card .card-body .appstle_sub-title .appstle_badge font-size: 14px; \n.app-main.appstle-customer-portal .card .card-body p:not(.appstle_sub-title) margin-bottom: 4px; \n.app-main.appstle-customer-portal .card .card-body p:not(.appstle_sub-title) b color: #000; \n\n.app-main.appstle-customer-portal button \n background: linear-gradient(75deg,#1c3041 0% 50%,#d8ff32 50% 100%) 100% 50%\/220% 110% no-repeat #d8ff32;\n border-radius: 4px;\n border: none;\n cursor: pointer;\n color: #000;\n padding: 14px 36px !important;\n font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif;\n font-size: 14px;\n line-height: 1.5;\n letter-spacing: 1.25px;\n text-transform: uppercase;\n text-decoration: none;\n transition: all .3s ease-in-out;\n\n.app-main.appstle-customer-portal button:hover, .app-main.appstle-customer-portal button:focus \n background-position: 1% 50%;\n color: #fff;\n\n\n.appstle-customer-portal .app-main__inner .collapse:not(.show) display: initial !important; \n.appstle-customer-portal .app-main__inner #accordion > .card \n border: none;\n background: rgba(255,255,255,0);\n\n.appstle-customer-portal .app-main__inner #accordion .card-header \n background: rgba(255,255,255,0) !important;\n color: #000;\n font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif;\n padding: 0 !important;\n font-size: 20px;\n cursor: initial !important;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card margin-top: 12px !important; margin-bottom: 24px; \n.appstle-customer-portal .app-main__inner #accordion > .card .card:nth-last-child(n+2) margin-bottom: 6px; \n.appstle-customer-portal .app-main__inner #accordion > .card .card-body \n padding: 0;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .card-body \n padding: 24px;\n\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body h6 \n font-size: 20px;\n color: #355f72 !important; \n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body h6.mb-2 + .mt-2 b color: #000; \n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .col-md-3 \n flex-basis: auto;\n max-width: 100%;\n width: 100px;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .col-md-3 img \n width: 100% !important;\n height: auto !important;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body b color: #000; \n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .mt-3 margin-top: 6px !important; \n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .appstle_badge \n font-size: 14px; \n font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif;\n text-transform: uppercase;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters \n background: #fff;\n border: 2px solid #ebe1f1;\n border-radius: 2px;\n padding: 24px;\n margin-top: 12px;\n\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 \n width: 100%;\n max-width: 100%;\n flex-basis: auto; \n display: block;\n margin-top: 18px;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 button \n border: none !important;\n box-shadow: none !important;\n transition: all .2s ease-in-out !important;\n\n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 button .ladda-label color: #000; transition: all .2s ease-in-out; font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif; \n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 button:hover .ladda-label, .appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 button:focus .ladda-label color: #fff; transition: all .2s ease-in-out; \n.appstle-customer-portal .app-main__inner #accordion > .card .card-body .no-gutters .col-md-4 p strong \n font-weight: 400;\n font-style: italic;\n font-size: 14px;\n display: inline-block;\n margin-top: -18px;\n\n#cancelSubscription-popover .card-header, .appstle-customer-portal .app-main__inner #accordion .card-header svg \n display: none;\n opacity: 0;\n visibility: hidden;\n\n#cancelSubscription-popover button \n background: linear-gradient(75deg,#1c3041 0% 50%,#d92550 50% 100%) 100% 50%\/220% 110% no-repeat #d92550;\n border: none !important;\n width: 100%;\n box-shadow: none !important;\n transition: all .35s ease-in-out !important;\n\n#cancelSubscription-popover button:hover, #cancelSubscription-popover button:focus \n background-position: 1% 50%;\n\n\n#cancelSubscription-popover button .ladda-label \n font-size: 14px;\n font-family: Poppins-Bold,Helvetica,Arial,Verdana,sans-serif;\n\n\n.app-main.appstle-customer-portal #accordion + .appstle_contract_see_more button \n background: none;\n padding: 12px 12px 4px 0 !important;\n color: #355f72;\n cursor: pointer;\n text-decoration: underline;\n text-decoration-style: dotted;\n text-underline-offset: 6px;\n\n.app-main.appstle-customer-portal #accordion + .appstle_contract_see_more button:hover, .app-main.appstle-customer-portal #accordion + .appstle_contract_see_more button:focus \n color: #000;\n text-decoration-style: solid;\n text-underline-offset: 4px;\n", }; 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