Description: Introductory course in business administration and management principles for graphic communications. This includes instruction in freelance practices, design services, sales, marketing, estimating, planning, budgeting, personnel management, safety and environmental issues. 54 hours lecture. (Letter grade only)
Description: Problems of marketing in the international marketplace and how marketers approach and solve them. Focus on concepts and principles by teaching the theory and practice of international marketing, including: The United States international marketing position, market entry strategies, analysis of foreign markets, culture and marketing, product, pricing, distribution, promotion, and sales. 54 hours lecture. (Letter grade only)
Palo Alto Sales and Marketing Pro US 11.00
2ff7e9595c
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